1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
I by no means was expecting the author to somehow relate different industries based off of the underlying structure of them. Also how it was stated that industries forces are intense, making a profit is difficult and if the forces are benign companies can make a profit much easier. I would have never known that so it was very interesting to read about.
2) Identify at least one part of the reading that was confusing to you.
The overall point seemed vague at first, and how exactly different industries have different factors in terms of profitability was slightly confusing. I understand some industries are difficult to enter (common economics) however once the author went in depth I became a bit lost for awhile.
3) If you were able to ask two questions to the author, what would you ask? Why?
If it is so clear that is difficult to enter certain industries and make a profit, then why are companies trying to do just that?
How exactly can some industries be so much more profitable than the airline industry for example. Airlines chug out billions in profit annually.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
There was nothing I exactly disagreed with. However, several of the things that were stated I do not particularly agree with either. Im not one to formulate opinions based off of one article, especially when things involves economics.
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