1) You.
My name is Anan Samuel Lagana. I am half American half Thai. I'm a freshman here at the University of Florida majoring in Business Administration with a possible goal of a minor in entrepreneurship. Some of my talents include being skilled at tennis, golf, and downhill long boarding. I am able to make connections with people relatively easily. Some of my experiences are working as a sales associate at Brookstone, running a concession stand, and as a Database Systems Administrator at Culinary Systems, Inc. My goals in life can be narrowed down to one thing: being happy. To go into more details, I hope to own my own business (do not like the idea of working in a cube or under someone in a repetitive lifestyle), I hope to have a family of 2-4 kid and a wonderful wife. Hopefully having the financial stability to be able to provide my family with the life is accustomed to, making sure my parents are good to go, and of course loving what I do. If I started a business regarding scooter covers, I would without a doubt expand it to deal with more things. Whether it is becoming a scooter dealer or having more innovative products in similar industries. It would completely change my life.
2) What are you offering to customers?
An all purpose weather cover for scooters here in Gainesville. Protect against the elements for scooters stored outside, thus increasing the longevity of the scooter.
3) Who are you offering it to?
College students. Specifically college students who own scooters. All my customers are college students, because college students make up the vast majority of the people who will buy scooters.
4) Why do they care?
Customers will pay money for my product because they spent a minimum $1000 on a brand new scooter and they'll want to protect their investment. If my product can ensure that the scooter will last longer, then customers will be willing to pay it.
5) What are your core competencies?
With weather covers already in existence, I will win out with reliability, price and ease of use. I have the ability to talk to scooter owners and dealers in regards to scooters.
The elements go together relatively well however there is one aspect of my product I need to solve. How do I prevent the covers from getting stolen? Or make them cheap enough to the point where if they are stolen, people won't fret over buying another one. Aside from that everything falls into place. There are scooters in Gainesville, there aren't many scooter covers.
Anan, it is great that you are able to make connections with individuals because it will definitely help to sell your business to others. Your idea for an all purpose weather cover for scooters is a great one because a large majority of students here at UF ride their scooters to and from class. The weather in Florida is very unpredictable so the idea of having a cover ready for any situation is a simple way to keep the scooters safe and running. Here is a link to my blog post if you are interested in reading it: http://ariellechristina.blogspot.com/2016/02/idea-napkin-no-1.html
ReplyDeleteAnan, interesting concept. I would think that the market here in Gainesville would be very profitable for your concept. A lot of students usually have either a bike or a scooter that can become a pain. In florida the weather is odd and can go from rain to sunshine in the matter of minutes. You should look into expanding your market into cities that dependent heavily on public transit, like New York City. Good job! Here is the link to my blog: http://lopezhaviana.blogspot.com/2016/02/week-6-idea-napkin-no-1.html
ReplyDeleteHi Anan,
ReplyDeleteI think you have a very practical idea for UF students, and although I don't personally have a scooter, I think you are spot on with why people would care - if they have already invested a large amount of money in the scooter, they'll spend a little extra to protect it and increase its longevity. My idea napkin and idea is based more on food and restaurant places in Gainesville, although reading about yourself it sounds like we have very similar values and goals! I hate the idea of working behind a desk. I would rather have more of a creative job and take business initiatives of my own, make sure my family is financially secure, and of course, prioritize my happiness as well. Here is a link to my idea napkin - http://daniellesteinent3003.blogspot.com/2016/02/idea-napkin-no-1.html