Venture Concept No. 1

Opportunity.
The opportunity that presented itself for my product was the abundance of scooters here in Gainesville and the insane amount of rain we get here which is part of the reason Gainesville has the nickname "The Swamp". Scooter culture is vast and ever-growing and with that comes a line of different opportunities for products to become successful. I noticed that a vast majority of scooters don't have any sort of cover for them and that most scooters are stored outside. Anyone who owns a scooter understands that if you leave it out for a few days without using it that it will take several tries just to start it up. In the long run this is not good for the scooter, so this is just one of the things that made me realize that scooter covers could and should becomes the norm when owning a scooter. The elements will take a toll on scooters, which would lead to ever increasing maintenance costs. Of course I don't expect students to put the cover on every time they get off the scooter, but perhaps at night or certainly when they know they won't be using it for awhile. The market is defined geographically as basically universities around the nation (starting with the University of Florida) that have scooter culture with the target demographic of course being college students. Eventually I'd hope to have partnerships with scooter dealers to allow scooters to come standard with a weather cover, thus allowing the weather covers to become the "norm". Customers are not currently satisfying the need, unless we define it as maintenance repairs at the local scooter shop. The idea here is to make customers realize that they have a need and then proceed to give them the product that satisfy this need. The opportunity is as big as the the scooter culture around the country. Of course the opportunity can and will lead to other opportunities, so I would argue that the opportunity is enormous. The window of opportunity for this specific product will be open so long as nobody succeeds in making scooter covers the norm. 
Innovation.
Specifically speaking my product is a all purpose weather scooter cover for scooters here in Gainesville. It is made out of a waterproof fabric of sorts and has elastic "waistbands" to fit around the scooter which also allows it to say onto the scooter. It goes over the scooter to protect it from natures elements when stored outside whether it be rain, sun, wind, etc. thus increasing the longevity of the scooter. It works simply by going over the scooter when being used and when it's not being used it folds up and fits comfortably;y into the storage compartment of the scooter. I will make money by having the scooter covers mass produced overseas (sorry USA) to be able to sell them at an affordable price. $25 for a good scooter cover would be my price with a roughly $10-$20 profit margin per scooter cover. If sales are lacking and customers want something of a higher quality and American made, I have no issue with going that direction as well.
Venture Concept.
Customers would undoubtedly switch to my product because there is no current mainstream scooter cover for scooters here in the Swamp. In my case it is not a matter of getting them to switch from one brand to mine, but rather to get the customers to buy into the idea to have a scooter over in the first place. If marketed correctly I do not see this is a particularly difficult challenge. $25 for a scooter cover that will save hundreds of dollars down the road in maintenance is simply logical. The competitors are companies that already have scooter companies, however seeing as they do not have much popularity with scooters here, there isn't too much competition. Location is huge in terms of my scooter covers, because if there are no scooters around, then my product will fail. Thus I will only go to places that have scooter culture, starting here in Gainesville. Customer support is essential to any business, I have to win that battle. I would organize a business to support the continued production of my product having different teams with different departments completing different tasks, with myself overlooking everything. No more than 10 employees are needed to begin with, as we grow as a company, more employees will be hired.
Three minor elements.
My ventures secret sauce is not EXACTLY the product itself, because the product is relatively simple. My "secret sauce" is being able to take advantage of Universities that have scooter culture and market to the college students (who are always looking to save money somehow) with the pitch that makes them think that buying my product is the only logical thing to do. My companies versus my competitors would have the advantage in the marketing game. I will only be located where scooters are abundant, where as most competitors believe the bigger picture is with motorcycles around the country. I'll be able to market my product to the point where everyone that has a scooter also has one of my scooter covers. The net opportunity for the venture is not something I can simply predict out of thin air. Opportunities present themselves as time drags on, but I would argue something dealing with scooters would be the next step for my company. What exactly is next for me? I would not restrict my life as an entrepreneur solely to scooter covers. If I am able to successfully market scooter covers, I do not see why I wouldn't be able to market actual scooters at different universities around the country and even more so around the world.