1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
Definitely one of the biggest surprises was the fact that companies and corporations still heavily use traditional methods of surveying. I just assumed everything would've been done with technology.
Definitely one of the biggest surprises was the fact that companies and corporations still heavily use traditional methods of surveying. I just assumed everything would've been done with technology.
2) Identify at least one part of the reading that was confusing to you.
The different philosophies (customer-driven & sales-driven) are independent from one another. I personally don't see how these two couldn't be directly related to each other.
The different philosophies (customer-driven & sales-driven) are independent from one another. I personally don't see how these two couldn't be directly related to each other.
3) If you were able to ask two questions to the author, what would you ask? Why?
-Is social media going to take over marketing anytime soon? Has it made a significant impact?
-In terms of surveys, will companies continue to rely on traditional methods or will they readily switch to using technology?
-Is social media going to take over marketing anytime soon? Has it made a significant impact?
-In terms of surveys, will companies continue to rely on traditional methods or will they readily switch to using technology?
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
There was nothing in-particular that the author said that I disagreed with.
There was nothing in-particular that the author said that I disagreed with.
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