1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
The surprise I had in the reading was that execution of ideas is not the main reason for failure.
2) Identify at least one part of the reading that was confusing to you.
The general point of everything sort of went over my head, aswell as the fact that when a company lacks some sort of business strategy, specific fields can try to make things cater to them.
3) If you were able to ask two questions to the author, what would you ask? Why?
-How do strategies work for different kinds of businesses?
-How does a business strategy allow a company to win the customer service battle?
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
There was nothing in the article I disagreed with.
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