Idea Napkin No. 2

1) You.

My name is Anan Samuel Lagana. I am half American half Thai. I'm a freshman here at the University of Florida majoring in Business Administration with a possible goal of a minor in entrepreneurship. Some of my talents include being skilled at tennis, golf, and downhill long boarding. I am able to make connections with people relatively easily. Some of my experiences are working as a sales associate at Brookstone, running a concession stand, and as a Database Systems Administrator at Culinary Systems, Inc. My goals in life can be narrowed down to one thing: being happy. To go into more details, I hope to own my own business (do not like the idea of working in a cube or under someone in a repetitive lifestyle), I hope to have a family of 2-4 kid and a wonderful wife. Hopefully having the financial stability to be able to provide my family with the life is accustomed to, making sure my parents are good to go, and of course loving what I do. If I started a business regarding scooter covers, I would without a doubt expand it to deal with more things. Whether it is becoming a scooter dealer or having more innovative products in similar industries. It would completely change my life.

2) What are you offering to customers?

An all purpose weather cover for scooters here in Gainesville and places they have major public transit for vehicles. They protect against the elements for scooters stored outside, thus increasing the longevity of the scooter.

3) Who are you offering it to?

Expanding on the original idea, a vast majority of my customers are still college students. However I recieved feedback to expand to cities with major public transportation. Even overseas. For example, in Thailand there are many places where scooters vastly outnumber cars. So there is a good market there.

4) Why do they care?

Customers will pay money for my product because they spent a minimum $1000 on a brand new scooter and they'll want to protect their investment. If my product can ensure that the scooter will last longer, then customers will be willing to pay it.

5) What are your core competencies?

With weather covers already in existence, I will win out with reliability, price and ease of use. I have the ability to talk to scooter owners and dealers in regards to scooters.

The elements go together relatively well however there is one aspect of my product I need to solve. How do I prevent the covers from getting stolen? Or make them cheap enough to the point where if they are stolen, people won't fret over buying another one. Aside from that everything falls into place. There are scooters in Gainesville, there aren't many scooter covers.

Feedback Memo

The feedback I received on the first Idea napkin was 100% positive. Therefore there was nothing I had to drastically change with my idea. However, the feedback got me thinking about how I could expand the idea to more places. One person suggested expanding to cities with major public transit and such. While I would have to research the city and its respective demographics, this helped my think even bigger. I came to realize that I was restricting myself to only thinking about the United States. I am half Thai and I have been to Thailand over 15 times. Any who has been there knows that motorcycles and scooters are HUGE there. Boom. Prime market. Ultimately the feedback was positive and reinforced my idea was ha